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NICE TO MEET YOU, I'M 

CALLIE HOLDEN

I live in Atlanta, but my heart is in the mountains of East Tennessee by way of South Carolina.  ​(My blood runs orange, GO VOLS!)

I am a detail oriented, borderline OCD multi-tasker who gives all that I have to the projects I'm working on.  Being a new first time home-owner is keeping me extremely busy between dabbling in running, dog-loving, football fandom, singing/trying, the kitchen and continuously learning more about essential oils.  My friends, family and faith keep me going.  Oh, and Emma, my Jack Russell - she literally keeps me running.  

Enough about personal me, take a look at professional me!

(Not to brag, but I've been at this for a while;  I know a lot about marketing, I'm a great advertising project manager and I can run a smooth conference or tradeshow from beginning to end.) 

Objective

Very meticulous, multi-talking self-starter looking to fill a full time position in a thriving company utilizing my strengths in strategy development and project management to deliver excellent results for my company and its customers.

 

Experience

Project Management Institute - Philadelphia, Pennsylvania                                                    February 2017 – Current

Advertising & Event Sales Representative

Helping clients in the Project Management space promote their products and services across the PMI family of products: PM Network, pmi.org, eNewsletters, projectmanagement.com, PMI Live Events.  

Capitol Media Solutions – Atlanta, Georgia                                                        

January 2010 – February 2017

Production and Conference Manager

PRODUCTION: Responsible for onboarding and transitioning in new clients as well as transitioning out upon contract cessation; ad traffic from print & digital ad sales teams, securing inventory, process orders,  liaison to publishers, host digital ads, campaign and analytics management, assist sales team with sales strategy, manage client requests for creative needs and solutions, communicate daily with vendors & clients, record keeping for advertisers, ensure accuracy between production and accounting department, manage marketing for Ad Sales division of CMS, manage multiple office functions such as phone systems, safety & training, ordering from vendors, associational interactions.

 

CONFERENCE: Responsible for coordinating, producing and carrying out sponsor and exhibitor activity for client tradeshows and conferences.  This includes all activity pertaining to anything sold: sponsorships, sold space/events, pre/post show sponsored activity, on-site exhibitions, etc.  Client was my responsibility from moment of sale until they packed up to leave the show floor. 

 

During my tenure at CMS, was also responsible for CMS and AdBoom (Ad Sales Division) email marketing, prospecting, RFPs and pitches, Government RFP prospects, media buying, resume reviews, interviewing candidates via phone and in-person. 

 

Liquid Highway Corporation – Greenville, South Carolina          

July 2008 – December 2009

Marketing & Management

Locally owned not for profit retail coffee shops where I managed several store’s marketing, events and promotions as well as employees, scheduling, inventory, retail sales, daily deposits and other tasks. 

 

Clear Channel Communications – Greenville, South Carolina                  

June 2007 – July 2008

Account Executive -WMYI-FM, WBZT-FM, WSSL-FM, WESC-FM

Ad sales rep for mid-market radio and digital counterpart properties.  Responsible for prospecting, research, pitching, sales, reporting, etc. 

 

WYFF News Channel 4- Greenville, South Carolina                                              August – December 2006

News Department Intern

Responsible for assisting reporters and photog/videographers with day-to-day assignments.  This included anything from writing on-air stories to shooting and editing b-roll video, packages, live helicopter cut-ins to editing written material in studio.

 

Skills

  • Software: All Microsoft Suite Products, Sugar CRM, Adobe Dreamweaver, Adobe Photoshop, Adobe Premier, Adobe Audition, Pinnacle, Avid Newscutter, Arbitron Software Suite – Tapscan, TrafficLink, Qualitap, Electronic News Production System Software

  • Online Products/Portals: MapYourShow, NUI Media  Ad Management Solution, 247 Real Media Reporting, Texterity Online Publisher Editing, GTXcel Digital Publishing, Webtrends Analytics, Ad Database, SRDS, TheList.com, Constant Contact, Bronto Email Management, Proof HQ, Black Dot, Base Camp, DropBox

 

Education

North Greenville University -

Bachelor of Arts Degree Broadcast Media; Concentration Television – 2007

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